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Serviceberry Receives HP Partner Excellence Award 2009

Recognised as Most Innovative Indian BTO Company in 2009

Mumbai, India, January 04, 2010: Serviceberry Technologies, an IT Transformational Management enabler, today announced that it has bagged the "Partner Excellence Award 2009, India". Serviceberry received the award from Mr. Anthony McMahon, Vice President, Software, Asia Pacific and Japan, Hewlett Packard, at the HP APJ World Cup 2009 event held in Guangzhou, China, the annual HP flagship event.

Commenting on the win, Mr. Keyur Damani, CEO of Serviceberry Technologies said, "I am extremely pleased that Serviceberry has won this honour in preference to several stalwarts in this area. This award is a reflection of our focus, dedication of our team, strong expertise and the deep understanding of the Transformational IT Management domain. We are happy to be the most preferred HP Software Partner in India".

The award recognizes HP Partners in the Asia Pacific & Japan region who have made outstanding contributions to HP's Software business group, especially in the area of Business Technology Optimization (BTO). The HP BTO Software Partner of the Year Awards honors partners who have added value to HP by helping the company enter strategic new markets by demonstrating commitment & dedication to the HP Software organisation. It recognises partners who have built World-Class technical & delivery capability with a deep focus on customer satisfaction and supporting HP's efforts to drive new customer wins by implementing innovative solutions to meet individual customer needs.

Commenting on the award, Mr. Pranav Saraiya, Director Serviceberry Technologies said "We are delighted to receive the HP Software Partner of the Year' 2009 Award, which is a manifestation of our expertise and strong presence in the ITSM and the Transformational Management space. This development positions Serviceberry as the leading provider of Business Technology Optimization in India".

"Our portfolio of offering with a unique blend of consulting and transformation, best technology products combined with deep expertise and skills and the total ownership of client outcomes is our unique differentiator with every customer engagement being a reference", he further emphasised.

About Serviceberry Technologies:

Serviceberry Technologies (Serviceberry) is a digital convergence, synergy and transformation enabler with a vision to make IT and digital infrastructures simple, efficient, cost effective and impactful. Serviceberry enables effective IT Service delivery that is closely aligned with business requirements. Serviceberry manages the technology lifecycle from analysis, planning, architecture & design, IT service management, transformation and on-going IT operations governance.

Serviceberry specializes in solving complex integration issues, in engineering end-to-end solutions, in simplifying enterprise class systems and in true business to IT alignment. Serviceberry is also an HP Software Gold Partner.

Serviceberry is part of the FutureIP cluster of start-ups. FutureIP is founded by industry veteran Sudhir Sarma. Future IP Labs (FutureIP) is a customer-centric cluster of tightly-integrated technology products and services companies. FutureIP provides Intellectual property based Technology Services through a synergy of its own Product and Services. More information on FutureIP is available at www.futureip.com.

For more information:

Mr. Keyur Damani
Chief Executive Officer
Serviceberry Technologies Private Limited

101, Pressman House,Nehru Road,
Vile Parle (E), Mumbai

E-mail: keyur.damani@service-berry.com

Tel: +91-22-66971111

Fax: +91-22-66971120

Mr. Bala Chitoor
Chief Strategy Officer
Future IP Labs Pvt. Ltd.

730, 3rd Block, Koramangala,
Bangalore - 560 034

E-mail: bala.chitoor@futureip.com

Tel/Fax: +91-80-25504285

Mob: +91- 98864 26570

Our DNA is consultative and services oriented, a unique blend that helps us think, analyze and evolve solutions very differently with a view to provide the best impact on customer business